Judging & Awards Process




The United Public Adwards judging is typically conducted in two phases: preliminary and final. Preliminary judges are volunteers who apply online. Their applications are reviewed by United Public Adwards staff, and if accepted are assigned categories based on their industry, function, and experience.

During preliminary judging, each entry is reviewed and rated by no fewer than five (5) volunteer judges who have been approved as qualified (by United Public Adwards) to judge those entries. All entries (except those in a few categories that must be judged offline, such as those for advertising campaigns, annual reports and videos) are viewed and rated at the judges' convenience over the Internet. Rating is done on a scale of 1-10.

All entries that receive an average score of at least 7.0 in the preliminary round of judging, regardless of category, are automatically designated as Finalists, and will ultimately be named a Gold, Silver or Bronze United Public Adwards winner, to be determined in final judging.

Members of specially-formed final judging committees perform the final judging, during which their average scores determine United Public Adwards placements from among the Finalists. Every category that has at least one Finalist will have at least one nited Public Adwards winner.

The veracity of claims made in Finalist entries may be audited. Any entry found to contain false or misleading information will be disqualified. Gold United Public Adwards-winning entries are published on our web sites after honorees have the opportunity to redact any confidential or other non-public information from them.




Judges Comments


United Public Adward entrants now may review all judges' (anonymous) comments, on all of their entries, once United Public Adwards winners are announced.

All United Public Adwards judges are required to provide brief, constructive comments on every nomination they review and rate.

Judges' comments will be accessible in entrants' entry-submission accounts. Entrants may use the comments however they wish.